Domino's Pizza, the recognized world leader in pizza delivery, is not slowing down when it comes to improving its menu. Beginning today, customers can try the debut of its new chicken – the next chapter in the Domino’s story of reinvention, transparency and delivering on what customers ask for. The campaign will mark the first time Domino’s has run a national promotion around its chicken products since 2002.
Customers have spoken, and Domino’s continues to listen and respond. Available for delivery and carryout beginning today, the latest permanent menu feature for Domino’s consists of two newly revamped chicken products – boneless chicken and wings – accompanied by a brand new national campaign that takes people through the story of an unlikely, hopeful hero within the Domino’s test kitchen
The real person behind this story is Tate – the secluded chicken chef within a pizza company. Tasked with an opportunity to execute the rebirth of a product not often at the forefront of the minds of Domino’s fans, Tate’s story is the highlight of a campaign designed to take consumers through the challenges and triumphs of leading such a project. The result is a product that everyone at Domino’s is excited to add to its proud menu – one consisting of much more than just pizza.
The new, tastier chicken wings are available in hot, BBQ and new Sweet Mango Habanero – while the new boneless chicken gives customers more choice on how to customize to their specific tastes. In addition to the new boneless chicken, made with 100 percent whole white breast meat lightly breaded with savory herbs, a selection of dipping sauces will provide multiple options. These are sure to please those who either want to spice things up with Sweet Mango Habanero or Kickers Hot sauces, or go with more traditional dipping options like BBQ sauce or Ranch.
For further information on this campaign you can visit http://more.dominos.com/
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